Andrew D. Banasiewicz
Marketing Database Analytics: Transforming Data for Competitive Advantage
September 03, 2019 Comments.. 869
Marketing Database Analytics: Transforming Data for Competitive Advantage Andrew D. Banasiewicz Marketing Database Analytics presents a step by step process for understanding and interpreting data in order to gain insights to drive business decisions One of the core elements of measuring marketing effectiveness is through the collection of appropriate data, but this data is nothing but numbers unless it is analyzed meaningfully.Focusing specifically on quantitativeMarketing Database Analytics presents a step by step process for understanding and interpreting data in order to gain insights to drive business decisions One of the core elements of measuring marketing effectiveness is through the collection of appropriate data, but this data is nothing but numbers unless it is analyzed meaningfully.Focusing specifically on quantitative marketing metrics, the book Covers the full spectrum of marketing analytics, from the initial data setup and exploration, to segmentation, behavioral predictions and impact quantification Establishes the importance of database analytics, integrating both business and marketing practice Provides a theoretical framework that explains the concepts and delivers techniques for analyzing data Includes cases and exercises to guide students learningBanasiewicz integrates his knowledge from both his academic training and professional experience, providing a thorough, comprehensive approach that will serve graduate students of marketing research and analytics well.. Marketing Database Analytics Transforming Data for Competitive Advantage Marketing Database Analytics presents a step by step process for understanding and interpreting data in order to gain insights to drive business decisions One of the core elements of measuring marketi
  • Title: Marketing Database Analytics: Transforming Data for Competitive Advantage
  • Author: Andrew D. Banasiewicz
  • ISBN: 9780415657884
  • Page: 116
  • Format: Paperback
  • Marketing Database Analytics: Transforming Data for Competitive Advantage Andrew D. Banasiewicz

    • READ BOOK ☆ Marketing Database Analytics: Transforming Data for Competitive Advantage - by Andrew D. Banasiewicz
      116 Andrew D. Banasiewicz
    • thumbnail Title: READ BOOK ☆ Marketing Database Analytics: Transforming Data for Competitive Advantage - by Andrew D. Banasiewicz
      Posted by:Andrew D. Banasiewicz
      Published :2019-09-03T05:41:25+00:00

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